There’s never been a better time to shop women-owned. Whether you're updating your skincare, investing in elevated everyday essentials, or simply want to support purposeful businesses, these women-led brands are worth your attention. This curated guide features five standout companies—each offering exceptional products rooted in innovation, heritage, and heart. From Ayurvedic hair serums to bold statement tanks and tan-through swimwear, these brands make it easy to shop with intention.
Chasma
Chasma is a modern Ayurvedic skincare and haircare brand that blends ancient rituals with high-performance actives. Rooted in Indian wisdom and elevated by clinical ingredients, Chasma delivers glow-boosting, barrier-repairing formulas designed to restore balance, radiance, and ritual to your daily routine.
What to buy: Chasma Luscious Locks Flowering Hair Serum: a non-greasy, leave-in Ayurvedic treatment powered by fermented rice water, rosemary, saw palmetto, ashwagandha, caffeine, biotin, and StimuCap® — a drug-free alternative to minoxidil. Inspired by ancient scalp rituals, this modern formula helps reduce shedding, boost growth, and restore thickness in as little as 90 days. Weightless and residue-free, it delivers stronger, fuller hair without the oiliness. Shop: Chasmaskin.com
This is not legal advice
This is Not Legal Advice is a law student-founded brand turning legal absurdities into clever, wearable statements and study essentials. From courtroom-inspired clothing to stationery to gifts for the attorney in your life, we make the law a little more fun.
What to buy: Your Honor Women's Micro Ribbed Scoop Tank
Elevate your wardrobe with the Your Honor scoop tank, featuring ultra-soft micro-ribbed fabric and a flattering, fitted silhouette. Available in six versatile colors and six sizes (XS–2XL), this women’s tank offers just the right amount of stretch for comfort and shape. Priced at $28, it’s perfect for layering under jackets or styling solo for a sleek, everyday look. Shop: Thisisnotlegaladviceclothing.com
Aleaure
Aleaure is a women-owned lifestyle brand that highlights timeless European design, beginning with patterns inspired by Portugal’s iconic azulejos, swallows, and folk art. The brand will expand to feature design influences from other countries across Europe in future collections, blending heritage with modern style.
What to buy:
Pink Portuguese Tile Halter One-Piece Swimsuit
Childs Farm
Childs Farm is a UK-based skincare brand founded by Joanna Jensen in 2010, created to soothe her daughter's eczema-prone skin. Known for its gentle, dermatologist- and pediatrician-approved formulas, the brand officially launched in UK retail in 2014 and expanded to Australia in 2018. In 2022, it became the first UK baby and child personal care brand to earn B Corp certification. The same year, PZ Cussons acquired a majority stake in the business, signaling its growing global influence.
What to buy: Childs Farm Roll-On SPF 50+ – a mess-free, kid-friendly sunscreen that offers high UVA/UVB protection without irritation. Perfect for sensitive skin, this portable roll-on is water-resistant, fragrance-free, and dermatologist-tested. It’s ideal for little ones on the go or touch-ups at the beach and park.
SWIMSARA
Founded by Scottish entrepreneur Paula Masterson, SWIMSARA is a luxury swimwear brand that solves one of summer’s biggest frustrations: tan lines. Inspired by a holiday in Portugal and a desire for stylish sunbathing without awkward strap marks, Paula launched SWIMSARA using specially designed mesh fabric that lets tanning rays (UVA) through while blocking harmful UVB rays. Each piece is designed and manufactured in Scotland with quality, body confidence, and innovation at its core.
What to buy: SWIMSARA Luxury Tan-Through One-Piece – a bold, line-free swimsuit that dries quickly, blocks UVB, and flatters every curve. Made with lightweight, breathable fabric and available in a variety of standout prints, it’s designed for sun-seekers who want the glow without the lines. Priced from £79. Shop: swimsara.com
