So, you’re thinking of starting your hair or beauty salon? It can be an incredibly lucrative business model that can be designed around any existing commitments you might have like childcare. However, there are things you need to know before launching a beauty business, including all the rules and regulations you must adhere to, the products you need to purchase, and all the financial aspects.
Abide by strict rules and regulations
Since Covid, health and safety have taken higher precedence when it comes to running a successful beauty business. Even though restrictions have been lifted, the sector is still feeling the pinch and working to build trust again with its customers. This can mean adhering to measures that are no longer legally required, like wearing masks and practicing social distancing.
Complete a health and safety risk assessment that includes the risk from Covid, provide ample ventilation, and clean after every appointment to minimise the risk of infections. A 12 duct fan from TerraBloom is a big help to ventilate the room and improve the air quality. Make sure not to let anyone in with Covid symptoms and allow customers to check in to your establishment so they can be contacted in case of an infection.
This is all on top of regular beauty regulations that are already stringent, like requiring workers to wash their hands often, dispose of cleaning and clinical waste properly, and use complex electronic devices for treatment safely.
Buy high-quality products
Build yourself a great reputation by using high-quality products; customers will always see the difference! Invest in quality acrylic nail kits that will ensure that customers can enjoy their nails for longer without the risk of them breaking. Once they see that you’re not cutting corners with costs, they will come back time and again.
Be budget savvy when it comes to marketing
Avoid heavy marketing fees by curating your own social media plan. Aim to reach your target audience through channels like Instagram, Twitter, and Facebook, join local Facebook groups, and build a business page where customers can always ask questions and provide feedback.
Make sure your visual too! Design a striking logo and build your brand around memorable colours and fonts. Then, once you’ve culminated enough buzz, throw an opening party for other local businesses and prepare to do some networking with other business owners and potential clients. This will generate interest and possibly end up in the local media without you having to pay a penny.
Beat your competitors
Decide on the treatments you offer and the prices depending on what’s already available in the area. Try and beat the competition’s prices without cutting your margins too fine, always stay in the loop with industry trends and make sure you offer something that sets you apart from your competition.
