Social media is changing the marketing industry and technology is revolutionizing how we do business. TikTok is the latest social media platform to take over the world and with 689 million users, it is very popular. TikTok is mainly popular amongst the younger generation with most of its users between the ages of 24-34. The beauty industry is a dominant niche, and it is perfect for TikTok because of how visual it is as well as its wide reach, with a lot of potential to gain a huge following.
TikTok has room for beauty, it is not just about visuals and entertainment. Marketing a beauty brand on TikTok is a natural progression and just makes a lot of sense. It’s even easier now than ever before with growth services like TokUpgrade which can be used to get followers organically. It is best to use TikTok because there is a younger demographic, it is easy to use and it can be informal so there is less pressure. Here we will list some marketing strategies to optimize usage of TikTok for marketing purposes.
Hashtag strategy
Hashtags are a word or a series of words that begin with the “#” symbol. They make it easy for people to find information around a certain topic because they categorise information with a certain theme. Hashtags are vital on TikTok because they make your posts more discoverable, boost tiktok views, and help you reach a wider audience. As a brand, you can create your own specific hashtags as well as use trending hashtags. Branded hashtags are a great way to spread the word about your business and find content about you that was created by your followers. It is also a great way to create a community around your business. Using trending hashtags on the other hand boosts engagement and discoverability and allows you to get discovered by more people who are also using these hashtags.
Before and afters
TikTok is a very visual platform and as a business you should use this to your advantage. A great concept is to create before and after videos. A lot of videos in the make-up niche are centered on this theme, where the person would appear makeup free in the beginning of the video and by the time the video ends, they are in a full face of make-up. Before and after videos and photos do very well on TikTok because it engages and captivates the viewer, who becomes eager to see the end result.
Skinfluencers
Influencers are very popular on social media. They are popular people with a large following and they specialize in a certain niche. Influencers make money by collaborating with brands and businesses for a fee so it is a great idea for your beauty brand to partner with influencers to promote your products, which is an easy way to get more followers. This has many benefits including that it exposes you to their audience which will result in brand awareness and more followers. Their followers are also loyal and trust them so if they promote your brand or business, their followers will likely support.
Tutorials
Lastly we are going to discuss tutorials. Tutorials are the practise of teaching something to someone and your beauty business should definitely do this. By giving tutorials to your products you teach the audience how to use the product and they get to see for themselves how the product looks. Through the tutorial they are given the opportunity to assess for themselves if the product is something that they themselves can use and if it is worth their investment. It is also an inexpensive way to market your product. There are a lot of tutorials on TikTok in different niches and these types of videos generally do well, so you should definitely invest in this type of content and do tutorials about your products.
Long gone are the days of expensive traditional marketing, with the rise of social media, marketing has been revolutionized and is inexpensive and a lot easier to do. TikTok is on the rise when it comes to popular social media platforms so it is to your advantage to use this app to market. Remember to use hashtags to make your posts discoverable, create before and after videos, use influencers to access their audience and have tutorials to showcase your product. These methods work and should be included in your TikTok marketing strategy. With consistency, you will definitely succeed.
