In the ever-evolving world of beauty, the application of longevity science has emerged as a transformative force, promising to redefine skincare and wellness. Dr. Emilia Loewe, a distinguished research scientist at Paremina, stands at the forefront of this revolution. As Paremina, a Swiss and American beauty powerhouse, announces its strategic expansion into the Asian market, the spotlight shines on their groundbreaking Neo Cell and Neo Metabolic products, launched at the 2024 Beautyworld Japan. With over sixty years of expertise, Paremina continues to lead the H&B category by supplying bioactive and antioxidant-rich longevity nutritional supplements, staying ahead of global luxury beauty trends.
Join us as we delve into an insightful conversation with Dr. Loewe, exploring how longevity science is reshaping the beauty industry and captivating new audiences across Asia.
Couppofo: Dr. Loewe, can you tell us a little about your background and your role at Paremina?
Dr. Emilia Loewe: Certainly! My Name is Emilia, I am a research scientist with a specialization in dermatology and aging. I obtained my biochemistry degreee from University Medicine Göttingen. At Paremina, I serve as the Director of Innovation, overseeing the integration of advanced scientific research into our products.
Couppofo: What inspired Paremina to expand into the Asian market, and why is now the right time for this expansion?
Dr. Emilia Loewe: The Asian market has always been at the forefront of skincare and beauty innovation. We noticed a growing demand for scientifically-backed, high-quality anti-aging products and services in this region, whether its supplements, clinics or skincares. We see an opportunity to introduce our supplement products.
Couppofo: How does Paremina incorporate longevity science into its beauty products?
Dr. Emilia Loewe: We integrate longevity science by intervening and potentially reversing key biomarkers of aging through our fomulations. Each of our products are designed to target one or more key biomarkers. For example, NEO METABOLIC improves lipid metabolism disorder and dybiosis. This scientific approach ensures that our products not only mitigate the appearance of aging signs but also contribute to overall wellbeing.
Couppofo: What specific bioactive and antioxidant ingredients are used in these products, and what are their benefits?
Dr. Emilia Loewe: We utilize a range of novel ingredients including bioactives, antioxidants and probiotics. For example, NEO CELL is feature with procyanidin, PQQ and hyaluronic acid. Our procyanidin is specialized in eliminating senescent cells, with a high concentration of the derivative C1. PQQ is known for its anti-aging properties and ability to enhance mitochondrial function. Hyaluronic acid is excellent for hydration and maintaining skin elasticity. Overall, they synergize as a novel solution to cellular rejuvenation and skin health
Couppofo: How does Paremina stay on trend with competitive global luxury beauty brands through the application of longevity science?
Dr. Emilia Loewe: We have established meaningful collaborations with leading scientists and institutions like the University of Basel and Harvard Medical School. With expertise in natural bioactives, we transform cutting-edge longevity research into innovative anti-aging solutions.
Couppofo: What makes the Asian market a strategic focus for Paremina, and how do you plan to cater to the specific needs of Asian consumers?
Dr. Emilia Loewe: The Asian market has enormous size, growth potential, and discerning consumers who value science and efficacy. Being different from the European and the North American market, the Asian consumers are generally more concerned with combating aging signs rather than inner wellbeing. We have coporated extensive scientific content in marketing to help the consumers better understand the mechanism underlying physical aging signs.
Couppofo: What has been the response from the industry and consumers since the launch of Neo Cell and Neo Metabolic at Beautyworld Japan?
Dr. Emilia Loewe: According to our sales team, the response has been overwhelmingly positive. Both products provides one-of-a-kind solution to the market, with NEO CELL targeting cell senescence and NEO METABOLIC targeting dysbiosis, the consumers and distributors are surprised by how effective they can be.
Couppofo: What future developments or products can we expect from Paremina in the realm of longevity science?
Dr. Emilia Loewe: We are soon to launch an anti-aging supplement that targets loss of skin elasticity and cellulite. It will be a lovely jelly-like drink and will be incorporated with our latest bioactive carrier technology.
Couppofo: How do you see the role of nutritional supplements evolving in the beauty industry over the next few years?
Dr. Emilia Loewe: Nutritional supplements will play an increasingly important role in the beauty industry. Enormous researches have proven that natural bioactives are efficient in reversing the ageing processes that are happening inside of us. These novel anti-aging supplements will complement topical skincare products to enhance overall appearance and wellbeing.
Couppofo: Is there anything else you would like to share about Paremina’s mission, vision, or upcoming projects?
Dr. Emilia Loewe: Our mission has always been "Elongating Beautyspan", transforming the latest scientific advancements into tangible products that promote a lifetime of wellbeing and beauty, which is the optimal, naturally-achievable appearance decided by one's gene.
Couppofo: Where can consumers find more information about Paremina’s products and their availability in the Asian market?
Dr. Emilia Loewe: Consumers can find more information about Paremina’s products and their availability on the company's official website, social media platforms, and through growing retailers such as the Capella Wellness and Shangri-la Wellness SPA in the Asian market. Additionally, information might be available at industry events and through local influencers and beauty experts.
For more information: Paremina.com
To learn more about Paremina’s beauty science: Paremina.com
